link to our new you tube post  


 https://twitter.com/?lang=en

Blog Post #7 – Marketing. (10 points)

·         Who are you creating this campaign for (which brand)?

Creating campaign for watch lovers        

·         What is your idea?

We are planning to promote by offering them discount 

·         Who is your audience?

Most of the college student 18-22 years

Classic watches for 30 to 45 years

·         What are your goals? - outline the conversion you are looking for; likes, followers, subscribers, click a link, etc.)?

Our future goals is to achieve 30% profit

Also to get the revenue of at least 22k dollar

·         When are you planning on launching (is there a time sensitive consideration; Christmas, New Year’s resolutions, back to school, summer travel, etc.)?

We are planning to launch over new collection in the coming summer season

·         What is your Social Strategy:  which platforms are you going to promote this on – describe at least two platforms?

We are trying to get more socially via blogs, videos, and pics

Facebook

Twitter

     

·         How will this campaign attract, acquire, and engage your spectators.

Social media is the best and cheapest way to launch new products and attract the audience at larger scale 

Marketing campaign

If I would be the part of Guess I would organize a marketing Campaigns to promote brand and its products. I will organize event in shopping mall where we will on festivals, mostly on Christmas. I had chosen Christmas because on these day holidays are going on all have free time and people are doing shopping and enjoying. We will put holding all inside and outside the mall about event we will give discounts on Guess products in holiday sessions and in event we will call celebrities to promote our company. In event we will play games and there will be prize for winners and those who have talent in any field we will provide support and will give chance to become part of our brand promotion, our audience will be all of those who ones who are visiting, shopping or watching movies in mall. Our goal is to promote our brand and boost up our sales and also to increase our fan following on social networking sites. We are also going to promote our event on all of our social networking sites like Facebook, tweeter, LinkedIn, Instagram. The main attraction of this campaign will be its offers and promotion all over by use of celebrity face. Will make our full efforts to make this event successful. For Casio promotion we will do fit and run Campaign we will arrange a racing competition in which winner is going to have a G-shock watch and same like Guess will promote this on all social networking sites.

coming Soon event with offers 

Casio fan page

Fan following of Casio is also very big on most of social networking sites. People are posting daily on these unofficial fan pages about their likes and dislikes about the brand. People have also share their videos explaining that how tough are Casio Shock watches. In some videos they have thrown watches from top floor of building and it has been seen that there is no damage to watch and it is in good working condition. Most of fan pages are found on Facebook. Names of different fan pages on Different social networking sites are Casio G-shock on Facebook, Casio pasta on tweeter, the Casio shop. Viewers can expect images of different models of watches on these pages and videos related to event and also videos related how to use different function of different models. Fans can also explore discounts and deals on different models. Fans can also share.
Facebook
LinkedIn
Tweeter 

Fan Page on Facebook

Fan Page

fan page

             Blog Post #6 – sonata Fan Pages. (5 points)

Facebook: https://www.facebook.com/sonatadigitalwatchs/?fref=ts

They have fan page in which they are posting watches price and also put that how much they get off from watch.

Twitter: https://twitter.com/sonatawatches

They have 957 followers and 264 likes and put good photos on page.

Actively posting and gaining good amount of likes and feedbacks from the audience

Linkedin : https://www.linkedin.com/company/sonata-services

There was no fan page for sonata they have only service page in which the people like the services of the company.

Blog Post #5 – Brand A(fastrack) Fan Pages. (5 points)

              Facebook fan page: https://www.facebook.com/FansOfFastTrack/?fref=ts

              They are posting the photos of their product like watches, bags and goggles.

              Twitter page: https://twitter.com/thefasttrackfan

              They have more fan on the twitter page 22.3k so people are using more twitter.

              Linkedin: https://www.linkedin.com/company/fast-track

              Actively posting and gaining good amount of likes and feedbacks from the audience.

Guess fan page

Guess has a fan Page on most of social media sites like Facebook, tweeter, LinkedIn, Pinterest. Facebook is the best platform where I found fan pages of Guess where people have shared their images related to guess products, their love for Guess. Most of these pages are named as Guess (NY), Guess factory, Guess world on Facebook. On the pages fans have shared their images and experience through videos. The content expected by viewer is related to new collection, discounts and deals, new celebrity faces used. There is information related to location. Their people have shared their blog post related to product quality of guess brand. Other fan page is on tweeter guess one this also very good page where most of post are related to fashion and guess watches. Fans have also shared their views about new collection launched, new products. Other fan page are on tweeter and linked by name Guess one to one, Guess. Best fan page is on Facebook as most good content is there and most of known pages are also on Facebook.
Facebook
Tweeter
linkedIn

you tube following of Guess and Casio

• ·         Guess mostly uses YouTube to share videos related to new Campaigns, photographer shoot, Fashion events main concern of these videos is to promote brands like last video that I watched was related to swim + lingerie campaign. The image quality is very good. It is posting videos weekly.
• ·         Among all videos the video named Guess Swim Lingerie’s preview 2 is most successful as this videos was posted 2 weeks ago now it is having 1495 views in just 2 weeks. People are liking this video and sharing this on other social networking sites like Facebook. In descriptive are content is related to description related to video is given.
• ·         Where content of Casio that I observed is most related to promotion of watches models instead of promotion of events and these videos most of description is related to features of watch and about quality of watches as Casio G-shock watches are know as world toughest watch.
•       Most successful video on you tube posted by Casio watch is of Casio android wear watch in which it is describing different features of new collection. It is also explaining quality of that particular model and android features in a watch. This video has 254007 views of this videos within 2 months. I think this is most successful video because android in watch is totally new thing for people and they are gathering information from this video.
• Guess 
• Casio
  

  

  Most popular video

  

  android in a watch

Post-4: Brand A vs Brand B on Youtube (5 points)

   Fastrack has 3148 subscribers on YouTube and sonata has 474 subscribers

Ø  How often does each brand post a new video/commercial?

Fastrack post their last videos a week ago

Sonata post their Video 5 weeks ago

Ø  What kind of video content does each brand post (commercials, celebrity spots, how-to’s, news, industry related events, music videos, etc.)

Fastrack: they are posting the commercial video on youtube and they presenting a rock music which make video more attractive.

Sonata: they are posting the video like they give the full description of watches and show their logo, etc.

Ø  In the description area, what kind of content is included (links to other sites, keywords, descriptions, etc.)

Fastrack: they are linked to other sites on you tube like:

Links

Facebook

Website

Instagram

Google+

Twitter

Whereas sonata has also put other linked to other sites on you tube:

Links

Website

Facebook

Google+

Instagram

Ø  Which are your two brands most successful recent videos?  Provide quantifiable data for each (likes and number of comments).

The fastrack have 20,049 views and 20 likes, whereas the sonata have 15228 views and 32 kikes which means the sonata is more successful video.

Ø  Why do you think these two videos were so successful?

Both video are successful because they have too much views on videos and people comment on both company videos.

linked In

LinkedIn is very important platform where companies and employees show their presence, this also important platform for companies to promote their brands and products. On LinkedIn there is on feature that makes it different from other sites, firstly it show recent updates and there is option when actual post was posted, there is also brief description about company origin and there is carrier option for its employees and for those who want to get hired in that company.  Casio often share content related to promotion of new collection like in the last post it is promoting its spring collection by name spring military collection by images related to that collection. Casio is very active on linked it is posting daily through images and videos.

·         One of the most successful image posted on linked is image of Casio metal watch. In which it is promoting Casio G-shock new collection MR G-hybrid collection, the image is looking very good and this is most successful because there are 28 likes of this post. Which is very big than any other post. I think  this is very successful because due to metal watch used in the image.

·         On LinkedIn Guess is also sharing its information not regularly but after gap of some time, through images that show rule of 50/50 has been used, most of content is promotional content related to new hiring by use new faces in its images and videos.

·         Guess recent content is related to promotion of summer internship 2016 in this image it is calling college students to join guess, there are 250 likes, 8 comments. I Personally think that this image is most successful because its images is very attractive and eye caching and there is positive response from follower as many people commented on this and are continuously commenting and this is also good for those who want to join the organization.  

Post-3: Fastrack vs sonata on your team’s chosen Social Media Platform

LinkedIn is the third social media on which our team is agree on which sonata has 20, 118 followers and Fastrack has 4301 followers.

·         How often does each brand post new content?

Fastrack post after 3 days on LinkedIn

Sonata is not that active on LinkedIn they post like gape of 2 days which is  good participation on LinkedIn

·         What kind of content does each brand post (promotional, commercials, discounts and coupons, how-to’s, industry related events, games, images, infographics, celebrity spots, news, music videos, etc.)

fastrack Post on LinkedIn about watches only tell the prices and photos of watches.

Sonata post are less in number but still they are managing to post about their products

·         Is there a description feature on this platform? What kind of content is included (links to other sites, keywords, descriptions, categories, #hashtags, etc.)?

Fastrack:

v  They used YouTube links

v  Blogs

v  Articles

v  Links

Sonata:

YouTube Links

Blogs

Ø  Which are your two brands most successful recent videos/images/infographics/posts/etc.?  Describe them and include anchored text with a link to each (include the url link in parentheses next to the anchored text).

Sonata: in this below post they are talking about some software in post they have written that we are looking forward to meet you at World Retail Congress 2016, Dubai. Explore more about our digital ready retailing with Brick & Click from the experts at booth # 32 !

Sonata:

Fastrack:  in below post, the boys have taking selfie for their success and they have written on pot that Fast Track works with major brands and Governing Bodies to develop and implement strategies that drive business through sport. We are one of the fastest growing International sports marketing agencies with offices in Europe, Middle East, Asia and Australasia.

Ø  Provide quantifiable data for each (likes/number of comments/pins/etc.). 

Fastrack have 40 like on their new post and whereas the sonata has 17 likes.

Ø  Why do you think these two videos were so successful?

They are not posting video, they are just posting photos but they are not successful

Post 2: Sonata vs Fastrack on twitter

Fastrack has 122.4 million of followers on Twitter account which are very impressive in numbers. Whereas Sonata has 954 followers which are  bad for company.

Ø  How often does each brand tweet?

Fastrack post after 2 days they are inconsistent on twitter page. Whereas, Sonata post within 5 days and also they are actively participating on Twitter account.

Ø  What kind of content does each brand tweet about (promotional, discounts and coupons, how-to’s, industry related events, games, images, infographics, etc.)

Sonata : they have post about their wrist watches and also tell the prices of watches which attract the customer.

Fastrack:  they are posted the links and mail in which cutomer can go through that select their product from there.

Ø  Does each brand use the 50/50 rule?

None of them are using 50/50 rule as they both are busy to promote their product only.

Ø  Which are your two brands most successful recent tweets?  Provide quantifiable data for each (likes, retweets, and number of comments).

In below post both have less number of likes but fastrack have some likes in which only 9 like for fastrck.

Ø  Why do you think these two posts were so successful?

I think that they are not successful on these post because here is no like and share of the page.

guess and Casio on twitter twitter

Both brand have good following on twitter. Twitter helps companies to share information with lust one tweet. Casio mostly post about images and videos of new collection, it has been analyzed that most of twitter post of Casio are similar to that of Facebook and there are 2619 following on tweeter.

·        It mostly tween regularly on tweeter and keywords used in most of posts are cool, luck, color, watch. It most recent successful tweet is of Casio cool blue color collection as there are more like than other tweets and comment this post was posted on 11 march and  the rule of 50/50 has been followed.

·         Whereas Guess also frequently posting about fashion shows, promotion of new collection and videos. There are 327K followers on tweeter, it is posting videos, images and photos.

link to video  https://twitter.com/GUESS/status/708368125427896320

The most recent tweet is video about promotion guess by ASAROCKY this tweet was posted on 11 March and rule of 50/50 has been followed in this post. I think that this is most successful post because there are 104 likes, 45 tweets within week, whi

ch is very good. The screen shorts are bellow. Key word used in most of post are original, trendy, special.

Casio twitter 

Blog Post 1- Sonata vs Fastrack on Facebook (5 points)

According to the Facebook, both brands have account on it. In which the fastrack page have 9,142,813 likes which is more than the sonata page (181,158). Include screen captures of each post and answer the following questions:

Ø  How often does each brand post?

Sonata : They have participating on facebook and they are posting the new video or photos after 4 or 5 days which make them active and help to engage viewers.

 Fast rack: They have post after 2 or 3 days which make their cutomer more attractive.

Ø  What kind of content does each brand post (promotional, discounts and coupons, how-to’s, industry related events, games, images, infographics, etc.)

Sonata: They are posting the videos and photos on their page. In above page they are showing the photo of ladies in which they are wearing sonata watches and also they have tell the prices also. They are attracted their customer through posting and this type of approach target many women’s who are watches lover.

Fast rack: they are posting mostly video and their posting is mostly about sport watches. Youn generation like it most specially boys. They are showing different watches on their page through that they attract customers.

Ø  Does each brand use the 50/50 rule?

None of them are using 50/50 rule as they both are busy to promote their product only.

Ø  Highlight keyword sentences used by either brand on their posts (bold and underline)

Sonata: I the above post they are posting the watches for gift and also they are written that add a touch of sparkle to their special moments with this stunning watch pair by Sonata. It'll surely be a memorable gift and their Price is Rs 2499.

Ø  Which are your two brands most successful recent posts?  Provide quantifiable data for each (likes, shares, and number of comments).

The fastrack has lots of like as compared to the sonata page. There is lot of gap between their like and comments. So it can be said that more people are excited about Fastrack products on Facebook.

Ø  Why do you think these two posts were so successful?

                                    In both post the fastrack have more like and also they have more views as compared    

                                    to the sonata. So, I think that fastrack poet are more successful.

Facebook Comparison of Guess and Casio

Guess and Casio both are famous brand on social media platform mainly Facebook. Guess frequently post images of new promotional models mostly ones or twice a day. The content is related to company origin and events. Where as in case of Casio posts are within two days and content is related to new models of G-shock collection and other collections, post are also about wishes for special days like pie day, mother’s day, yes each brand use rule of 50/50 in their post that has been cleared from their posts. In most of posts of Guess keywords used are fashion, face to watches, guess connect, girls and guys collection, where as in post of Casio keywords used are music gear, cool, love, education, in most of posts keywords are different related to post, for promotion of event or new launched models. In resent post of Guess connect new watch models, the name of this post is Beauty and brain there are 445 likes of this post, 24 shares of this post and in comment, people have shared their experience of having new guess watch by showing images in reply and they are sharing their joy with guess this post was posted on 15/3/2016 9.00 pm and I think this is the most recent successful post, the picture of this post is below. Casio had posted about promotion organized about win G shock watch try your luck, there are 387 likes, 24 shares and in comments people have shown love about Casio watch, I think this is most successful post because there are more likes, shares, comments of this post. the link to Facebook brands are below 

 Guess 

 Casio 
 

Casio on Facebook

Guess on Facebook

Fossil

Fossil also makes watches for brands such as Adidas, Emporio Armani, Michael kors, Marc by marc jacobs, Armani exchange, DKNY and Diesel.It also uses the social sites such as Facebook, Instagram, Twitter,Pinterest in order to attract more number of customer throughout the country.It produces expensive products which represent  a good status symbol for the person who wear it. They also provide wide variety of information of their watches regarding Prices, Quality and Innovations on the social sites. They have create online pages for there interested customers.

Rolex

Rolex is producing  quality, prestige, performance and reliable innovation in precision wristwatches for the modern era.It design the Good quality watches according to the demand of the customer which which will rise their sale. They Rolex produced specific models suitable for the extremes of deep - sea, caving polar exploration and aviation all these features helps the company for growing demand for their products.


                

          

trends and fashion

Guess is best known for its latest trend and fashion. Its watches are best in quality and collection is very unique. Its has different collection according to different seasons like summer collection and winter collection. Its main collection is stylish fassion watches designed for casual wearing here are few images of collection by guess. 

Guess

By Jagnoor Singh 

watches

I personally think that wearing watches is very important as it tells us that we have to respect time to be successful in this world. Casio is a brand that makes both digital and analog watches. in digital watches G Shock is world famous it quality is very good. it is known as toughest watch in this world.

Their are many features like compass which are use full in our day to day uses. Casio also makes stainless steel watches for youngsters and business class and for ladies too. These all are available at our store. There are some images of these watches.

http://www.casio.com/products/Watches/G-Shock/

G shock 

white G shock 

  

SEO analysis of sonata and fastrack

The Ultimate Mascara Company- an SEO Analysis of two Brands.

Sonata and fastrack

 

Introduction

SEO is an important consideration for marketers because in the watches industry, Fastrack and sonata. Using keyword sentences throughout their sites like cheapest phone and fashion watches tell us which company provide a good services and price.   The objective is to determine which of the two sites when compared has a stronger SEO.

Screen Captures of both home pages:

SEO Considerations	Sonata	Fastrack
URL:	http://www.sonatawatches.in/	http://fastrack.in/collections/
Keywords used on each site:	Watches, jewellery, eyewear, accessories	Watches, sunglasses, bags, belts, wallets, helmet and gift card
Frequency of Keywords:	10 to 12	15 to 16
Locations of keywords:	Title	Title
Keywords in URL:	Sonata watches	Fastrack collection
<title>	Watches, accessories	Sunglasses, watches, bags
<meta name="description" content=“”/>	SF watches are for the adventure lovers - these stunningly stylish watches come with a number of useful features that make the watch a perfect for any adventure anytime	Why wear your attitude on your sleeves, when you can wear it on your wrist? Our delectable dials for guys and girls, will help you lose track of time, in styles!
<meta name="keywords" content=""/>	Get an ultra-stylish look with these timepieces from our Trends and Essentials collection. Be it at work, or a weekend getaway these watches provide just the right edge to your personality.	The Snap deal range of Fastrack watches really knows how to impress and make an understated style statement. Perfect for young boys and girls with a definitive edge, these watches come in a wide array of funky colours and bold prints.
Site upload speed:	9 to 10 seconds	4 to 5 seconds
Quality of written content:	No creativity shown	Good with creative images
Quality of Visual Content:	normal	Very strong
Alt Text used:	yes	yes
Captions used:	Only few images	Generally all images
Quality of Layout:	Poor layout	Good layout
Call-to-action:	Well to known	outstanding
Anchor Text:	sonata	fastrack
Mobile Friendly:	yes	yes
Content is “shareable”:	yes	yes
Links to Social Media:	6 links	8 links
SERP ranking results when using keywords from this table:	68/100	75/100

 

Google Trends:

SONATA Fast rack

Google Trends Insights:

I am searching on Watches. My company name is Sonata and Fastrack. Fastrack is having first company having sport watches and they have launches some new watches with different design. Sonata is still pointing their trustworthy consumers with some changes in watches.

Summary:

Fastrack having a good customer as compared to the sonata because of their sport design also they have other things which is also famous. At last, fastrack has good design watches at reasonable rates with good design whereas, on other side sonata having casual watches with expensive prices. (fastrack, 2015)

Conclusion:

Fastrack is most popular brand as compared to the sonata because it has more brand in sports as youngsters like it most but the sonata having casual watches.

References

fastrack. (2015). Retrieved from http://fastrack.in/

lg design. (2015, Febuary 16). Retrieved from lg design: https://www.lgdesigns.co/product/search-engine-optimization-seo/