Marketing campaign

If I would be the part of Guess I would organize a marketing Campaigns to promote brand and its products. I will organize event in shopping mall where we will on festivals, mostly on Christmas. I had chosen Christmas because on these day holidays are going on all have free time and people are doing shopping and enjoying. We will put holding all inside and outside the mall about event we will give discounts on Guess products in holiday sessions and in event we will call celebrities to promote our company. In event we will play games and there will be prize for winners and those who have talent in any field we will provide support and will give chance to become part of our brand promotion, our audience will be all of those who ones who are visiting, shopping or watching movies in mall. Our goal is to promote our brand and boost up our sales and also to increase our fan following on social networking sites. We are also going to promote our event on all of our social networking sites like Facebook, tweeter, LinkedIn, Instagram. The main attraction of this campaign will be its offers and promotion all over by use of celebrity face. Will make our full efforts to make this event successful. For Casio promotion we will do fit and run Campaign we will arrange a racing competition in which winner is going to have a G-shock watch and same like Guess will promote this on all social networking sites.

coming Soon event with offers 

guess and Casio on twitter twitter

Both brand have good following on twitter. Twitter helps companies to share information with lust one tweet. Casio mostly post about images and videos of new collection, it has been analyzed that most of twitter post of Casio are similar to that of Facebook and there are 2619 following on tweeter.

·        It mostly tween regularly on tweeter and keywords used in most of posts are cool, luck, color, watch. It most recent successful tweet is of Casio cool blue color collection as there are more like than other tweets and comment this post was posted on 11 march and  the rule of 50/50 has been followed.

·         Whereas Guess also frequently posting about fashion shows, promotion of new collection and videos. There are 327K followers on tweeter, it is posting videos, images and photos.

link to video  https://twitter.com/GUESS/status/708368125427896320

The most recent tweet is video about promotion guess by ASAROCKY this tweet was posted on 11 March and rule of 50/50 has been followed in this post. I think that this is most successful post because there are 104 likes, 45 tweets within week, whi

ch is very good. The screen shorts are bellow. Key word used in most of post are original, trendy, special.

Casio twitter 

Facebook Comparison of Guess and Casio

Guess and Casio both are famous brand on social media platform mainly Facebook. Guess frequently post images of new promotional models mostly ones or twice a day. The content is related to company origin and events. Where as in case of Casio posts are within two days and content is related to new models of G-shock collection and other collections, post are also about wishes for special days like pie day, mother’s day, yes each brand use rule of 50/50 in their post that has been cleared from their posts. In most of posts of Guess keywords used are fashion, face to watches, guess connect, girls and guys collection, where as in post of Casio keywords used are music gear, cool, love, education, in most of posts keywords are different related to post, for promotion of event or new launched models. In resent post of Guess connect new watch models, the name of this post is Beauty and brain there are 445 likes of this post, 24 shares of this post and in comment, people have shared their experience of having new guess watch by showing images in reply and they are sharing their joy with guess this post was posted on 15/3/2016 9.00 pm and I think this is the most recent successful post, the picture of this post is below. Casio had posted about promotion organized about win G shock watch try your luck, there are 387 likes, 24 shares and in comments people have shown love about Casio watch, I think this is most successful post because there are more likes, shares, comments of this post. the link to Facebook brands are below 

 Guess 

 Casio 
 

Casio on Facebook

Guess on Facebook

Trendysolarautomaticwatches

Guess and Casio are two big names in market of watches. Where Guess is related to trendy fashionable watches as it is fashion brand it makes more fashion watches and Casio makes more solar,automatic watches as it is watch maker brand. If we will compare both brands in terms of google trends Casio is at 84% and Guess is at 21% .If we compared on basis of mobile friendly website Guess website is more friendly website. Both brands are available at Singh Style Watches.Both have high visual and quality of website. The link to brands is bellow.

GUESS
CASIO

Written by Jagnoor Singh.

Guess latest collection 

High quality digital watches from Casio