The Ultimate Mascara Company- an SEO Analysis of two Brands.
Sonata and fastrack
Introduction
SEO is an
important consideration for marketers because in the watches industry, Fastrack
and sonata. Using keyword sentences throughout their sites like cheapest phone
and fashion watches tell us which company provide a good services and
price. The objective is to determine which of the two
sites when compared has a stronger SEO.
Screen
Captures of both home pages:
SEO Considerations
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Sonata
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Fastrack
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URL:
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Keywords used
on each site:
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Watches,
jewellery, eyewear, accessories
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Watches,
sunglasses, bags, belts, wallets, helmet and gift card
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Frequency of
Keywords:
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10 to 12
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15 to 16
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Locations of keywords:
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Title
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Title
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Keywords in
URL:
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Sonata watches
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Fastrack
collection
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<title>
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Watches, accessories
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Sunglasses,
watches, bags
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<meta
name="description" content=“”/>
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SF watches are for the adventure lovers - these stunningly
stylish watches come with a number of useful features that make the watch a
perfect for any adventure anytime
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Why wear your
attitude on your sleeves, when you can wear it on your wrist? Our delectable
dials for guys and girls, will help you lose track of time, in styles!
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<meta
name="keywords" content=""/>
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Get an ultra-stylish look with these timepieces from our
Trends and Essentials collection. Be it at work, or a weekend getaway these
watches provide just the right edge to your personality.
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The Snap deal range of Fastrack watches really knows how to
impress and make an understated style statement. Perfect for young boys and
girls with a definitive edge, these watches come in a wide array of funky
colours and bold prints.
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Site upload
speed:
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9 to 10
seconds
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4 to 5 seconds
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Quality of
written content:
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No creativity
shown
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Good with
creative images
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Quality of
Visual Content:
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normal
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Very strong
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Alt Text used:
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yes
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yes
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Captions used:
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Only few
images
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Generally all
images
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Quality of
Layout:
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Poor layout
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Good layout
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Call-to-action:
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Well to known
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outstanding
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Anchor Text:
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sonata
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fastrack
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Mobile
Friendly:
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yes
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yes
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Content is
“shareable”:
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yes
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yes
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Links to Social
Media:
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6 links
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8 links
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SERP ranking
results when using keywords from this table:
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68/100
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75/100
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Google Trends:
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SONATA
Fast rack
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Google Trends Insights:
I am
searching on Watches. My company name is Sonata and Fastrack. Fastrack is
having first company having sport watches and they have launches some new
watches with different design. Sonata is still pointing their trustworthy consumers
with some changes in watches.
Summary:
Fastrack
having a good customer as compared to the sonata because of their sport design
also they have other things which is also famous. At last, fastrack has good
design watches at reasonable rates with good design whereas, on other side
sonata having casual watches with expensive prices. (fastrack, 2015)
Conclusion:
Fastrack is
most popular brand as compared to the sonata because it has more brand in
sports as youngsters like it most but the sonata having casual watches.
References
fastrack.
(2015). Retrieved from http://fastrack.in/
lg design.
(2015, Febuary 16). Retrieved from lg design:
https://www.lgdesigns.co/product/search-engine-optimization-seo/
