Marketing campaign

If I would be the part of Guess I would organize a marketing Campaigns to promote brand and its products. I will organize event in shopping mall where we will on festivals, mostly on Christmas. I had chosen Christmas because on these day holidays are going on all have free time and people are doing shopping and enjoying. We will put holding all inside and outside the mall about event we will give discounts on Guess products in holiday sessions and in event we will call celebrities to promote our company. In event we will play games and there will be prize for winners and those who have talent in any field we will provide support and will give chance to become part of our brand promotion, our audience will be all of those who ones who are visiting, shopping or watching movies in mall. Our goal is to promote our brand and boost up our sales and also to increase our fan following on social networking sites. We are also going to promote our event on all of our social networking sites like Facebook, tweeter, LinkedIn, Instagram. The main attraction of this campaign will be its offers and promotion all over by use of celebrity face. Will make our full efforts to make this event successful. For Casio promotion we will do fit and run Campaign we will arrange a racing competition in which winner is going to have a G-shock watch and same like Guess will promote this on all social networking sites.

coming Soon event with offers 

Casio fan page

Fan following of Casio is also very big on most of social networking sites. People are posting daily on these unofficial fan pages about their likes and dislikes about the brand. People have also share their videos explaining that how tough are Casio Shock watches. In some videos they have thrown watches from top floor of building and it has been seen that there is no damage to watch and it is in good working condition. Most of fan pages are found on Facebook. Names of different fan pages on Different social networking sites are Casio G-shock on Facebook, Casio pasta on tweeter, the Casio shop. Viewers can expect images of different models of watches on these pages and videos related to event and also videos related how to use different function of different models. Fans can also explore discounts and deals on different models. Fans can also share.
Facebook
LinkedIn
Tweeter 

Fan Page on Facebook

Fan Page

fan page

Guess fan page

Guess has a fan Page on most of social media sites like Facebook, tweeter, LinkedIn, Pinterest. Facebook is the best platform where I found fan pages of Guess where people have shared their images related to guess products, their love for Guess. Most of these pages are named as Guess (NY), Guess factory, Guess world on Facebook. On the pages fans have shared their images and experience through videos. The content expected by viewer is related to new collection, discounts and deals, new celebrity faces used. There is information related to location. Their people have shared their blog post related to product quality of guess brand. Other fan page is on tweeter guess one this also very good page where most of post are related to fashion and guess watches. Fans have also shared their views about new collection launched, new products. Other fan page are on tweeter and linked by name Guess one to one, Guess. Best fan page is on Facebook as most good content is there and most of known pages are also on Facebook.
Facebook
Tweeter
linkedIn

you tube following of Guess and Casio

• ·         Guess mostly uses YouTube to share videos related to new Campaigns, photographer shoot, Fashion events main concern of these videos is to promote brands like last video that I watched was related to swim + lingerie campaign. The image quality is very good. It is posting videos weekly.
• ·         Among all videos the video named Guess Swim Lingerie’s preview 2 is most successful as this videos was posted 2 weeks ago now it is having 1495 views in just 2 weeks. People are liking this video and sharing this on other social networking sites like Facebook. In descriptive are content is related to description related to video is given.
• ·         Where content of Casio that I observed is most related to promotion of watches models instead of promotion of events and these videos most of description is related to features of watch and about quality of watches as Casio G-shock watches are know as world toughest watch.
•       Most successful video on you tube posted by Casio watch is of Casio android wear watch in which it is describing different features of new collection. It is also explaining quality of that particular model and android features in a watch. This video has 254007 views of this videos within 2 months. I think this is most successful video because android in watch is totally new thing for people and they are gathering information from this video.
• Guess 
• Casio
  

  

  Most popular video

  

  android in a watch

guess and Casio on twitter twitter

Both brand have good following on twitter. Twitter helps companies to share information with lust one tweet. Casio mostly post about images and videos of new collection, it has been analyzed that most of twitter post of Casio are similar to that of Facebook and there are 2619 following on tweeter.

·        It mostly tween regularly on tweeter and keywords used in most of posts are cool, luck, color, watch. It most recent successful tweet is of Casio cool blue color collection as there are more like than other tweets and comment this post was posted on 11 march and  the rule of 50/50 has been followed.

·         Whereas Guess also frequently posting about fashion shows, promotion of new collection and videos. There are 327K followers on tweeter, it is posting videos, images and photos.

link to video  https://twitter.com/GUESS/status/708368125427896320

The most recent tweet is video about promotion guess by ASAROCKY this tweet was posted on 11 March and rule of 50/50 has been followed in this post. I think that this is most successful post because there are 104 likes, 45 tweets within week, whi

ch is very good. The screen shorts are bellow. Key word used in most of post are original, trendy, special.

Casio twitter 

Facebook Comparison of Guess and Casio

Guess and Casio both are famous brand on social media platform mainly Facebook. Guess frequently post images of new promotional models mostly ones or twice a day. The content is related to company origin and events. Where as in case of Casio posts are within two days and content is related to new models of G-shock collection and other collections, post are also about wishes for special days like pie day, mother’s day, yes each brand use rule of 50/50 in their post that has been cleared from their posts. In most of posts of Guess keywords used are fashion, face to watches, guess connect, girls and guys collection, where as in post of Casio keywords used are music gear, cool, love, education, in most of posts keywords are different related to post, for promotion of event or new launched models. In resent post of Guess connect new watch models, the name of this post is Beauty and brain there are 445 likes of this post, 24 shares of this post and in comment, people have shared their experience of having new guess watch by showing images in reply and they are sharing their joy with guess this post was posted on 15/3/2016 9.00 pm and I think this is the most recent successful post, the picture of this post is below. Casio had posted about promotion organized about win G shock watch try your luck, there are 387 likes, 24 shares and in comments people have shown love about Casio watch, I think this is most successful post because there are more likes, shares, comments of this post. the link to Facebook brands are below 

 Guess 

 Casio 
 

Casio on Facebook

Guess on Facebook