Post-4: Brand A vs Brand B on Youtube (5 points)

   Fastrack has 3148 subscribers on YouTube and sonata has 474 subscribers

Ø  How often does each brand post a new video/commercial?

Fastrack post their last videos a week ago

Sonata post their Video 5 weeks ago

Ø  What kind of video content does each brand post (commercials, celebrity spots, how-to’s, news, industry related events, music videos, etc.)

Fastrack: they are posting the commercial video on youtube and they presenting a rock music which make video more attractive.

Sonata: they are posting the video like they give the full description of watches and show their logo, etc.

Ø  In the description area, what kind of content is included (links to other sites, keywords, descriptions, etc.)

Fastrack: they are linked to other sites on you tube like:

Links

Facebook

Website

Instagram

Google+

Twitter

Whereas sonata has also put other linked to other sites on you tube:

Links

Website

Facebook

Google+

Instagram

Ø  Which are your two brands most successful recent videos?  Provide quantifiable data for each (likes and number of comments).

The fastrack have 20,049 views and 20 likes, whereas the sonata have 15228 views and 32 kikes which means the sonata is more successful video.

Ø  Why do you think these two videos were so successful?

Both video are successful because they have too much views on videos and people comment on both company videos.