Blog Post 1- Sonata vs Fastrack on Facebook (5 points)

According to the Facebook, both brands have account on it. In which the fastrack page have 9,142,813 likes which is more than the sonata page (181,158). Include screen captures of each post and answer the following questions:

Ø  How often does each brand post?

Sonata : They have participating on facebook and they are posting the new video or photos after 4 or 5 days which make them active and help to engage viewers.

 Fast rack: They have post after 2 or 3 days which make their cutomer more attractive.

Ø  What kind of content does each brand post (promotional, discounts and coupons, how-to’s, industry related events, games, images, infographics, etc.)

Sonata: They are posting the videos and photos on their page. In above page they are showing the photo of ladies in which they are wearing sonata watches and also they have tell the prices also. They are attracted their customer through posting and this type of approach target many women’s who are watches lover.

Fast rack: they are posting mostly video and their posting is mostly about sport watches. Youn generation like it most specially boys. They are showing different watches on their page through that they attract customers.

Ø  Does each brand use the 50/50 rule?

None of them are using 50/50 rule as they both are busy to promote their product only.

Ø  Highlight keyword sentences used by either brand on their posts (bold and underline)

Sonata: I the above post they are posting the watches for gift and also they are written that add a touch of sparkle to their special moments with this stunning watch pair by Sonata. It'll surely be a memorable gift and their Price is Rs 2499.

Ø  Which are your two brands most successful recent posts?  Provide quantifiable data for each (likes, shares, and number of comments).

The fastrack has lots of like as compared to the sonata page. There is lot of gap between their like and comments. So it can be said that more people are excited about Fastrack products on Facebook.

Ø  Why do you think these two posts were so successful?

                                    In both post the fastrack have more like and also they have more views as compared    

                                    to the sonata. So, I think that fastrack poet are more successful.