Blog Post #7 – Marketing. (10 points)
·
Who are you creating this campaign for (which
brand)?
Creating campaign for watch lovers
·
What is your idea?
We are planning to promote by offering them
discount
·
Who is your audience?
Most of the college student 18-22 years
Classic watches for 30 to 45 years
·
What are your goals? - outline the conversion
you are looking for; likes, followers, subscribers, click a link, etc.)?
Our future goals is to achieve 30% profit
Also to get the revenue of at least 22k
dollar
·
When are you planning on launching (is there a
time sensitive consideration; Christmas, New Year’s resolutions, back to
school, summer travel, etc.)?
We are planning to launch over new
collection in the coming summer season
·
What is your Social Strategy: which platforms are you going to promote this
on – describe at least two platforms?
We are trying to get more socially via
blogs, videos, and pics
Facebook
Twitter
·
How will this campaign attract, acquire, and
engage your spectators.
Social media is the best and cheapest way to
launch new products and attract the audience at larger scale